LARRY DIAMOND

At 17, I was in a high-speed chase with the cops—behind the wheel of a stolen car.
Heart pounding as sirens closed in.
When the tires screeched and the car slammed into the side of a house.
I reached for a gun.
Ready to end it…
But the gun got stuck.
That moment should have been the end. Instead, it was a new beginning.
“What are you doing here? You don’t belong here.”
It was the first time I ever felt it: someone that believed in me.
But then I got transferred to Portage, a rehab facility for troubled youth.
For the first time, I had something to pour my energy into that wasn’t destruction.
I became obsessed with software, business, and proving to myself that I could build something.
Ideas that crashed.
But every setback was a stepping stone.
Each one bigger, faster, and stronger than the last.
The wins kept stacking.
But what I wanted more?
To see others win too.
I realized what was next….




In 2015, I launched SaaS Academy—the world’s #1 coaching program for software founders.
I started my YouTube channel, not to “build an audience,” but because I wished someone had done the same for me.
I made a commitment: to breathe new life into ambitious people who refuse to quit.
I didn’t just want to help them make more money…
I wanted to help them reclaim their time, their energy, and their freedom.
I realized… it was never JUST about SaaS.
In 2015, I launched SaaS Academy—the world’s #1 coaching program for software founders.
I started my YouTube channel, not to “build an audience,” but because I wished someone had done the same for me.
I made a commitment: to breathe new life into ambitious people who refuse to quit.
I didn’t just want to help them make more money…
I wanted to help them reclaim their time, their energy, and their freedom.
I realized… it was never JUST about SaaS.


I shouldn’t even be here. But I am.
And I believe there are millions who just need the right person, the right push, and the right system to break through.
That’s why I do this.
That’s why I show up every day.
And that’s why, when you’re ready to step up and take control of your business, your fitness, and your life…
I’m here to help you do it.

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© 2025 Larry Diamond | Business Growth Strategist | Helping Enterprises Achieve Sustainable Success